Why Alula Exists
Alula was built from a deep understanding of the beauty industry and the people who make it what it is.
After years spent inside salon organizations — leading teams, supporting multi-location operations, and heading recruitment — one thing became clear: talented beauty professionals are often navigating their careers without the support, guidance, or mentorship they truly deserve.
The beauty industry is creative, fast-paced, and deeply personal — but it can also be overwhelming. Burnout, workplace challenges, career uncertainty, and leadership pressure are experiences many professionals quietly carry while continuing to show up and care for others every day.
Alula was created to help change that.
The approach here is rooted in real industry experience, honest conversation, and genuine care — not a checklist or a formula. Whether you're an individual navigating a career transition, working through burnout, or looking for clarity on what comes next, or a salon owner working to build a stronger team and culture, Alula exists to create space where that growth feels both achievable and real.
At its core, this work is about helping beauty professionals and beauty businesses move forward with more confidence, clarity, and care.
Camille Dunham has spent her career at the intersection of people and the beauty industry — recruiting for salon brands nationwide, developing teams across multi-location organizations, and helping more than 3,000 beauty professionals find their next opportunity.
Her background spans salon leadership, talent acquisition, and team development, with a track record of supporting both individual professionals and growing salon businesses. She has mentored stylists into education, leadership, and corporate-level roles, and has worked closely with salon owners to build stronger hiring practices, healthier team cultures, and more sustainable operations.
What sets Camille apart isn't just the experience — it's the perspective. Having worked inside salon organizations, she understands both sides of the relationship: what professionals need to thrive, and what businesses need to grow.
Alula is the work she's always wanted to do.